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Social Media: Defining proposition, creating perception, building opinion

On 13th September 2022 Sufu joined a range of specialist speakers at the Totally Social Media Masterclass in Swindon, hosted by Total Guide to.

Tom’s talk was about turning perception into opinion via social media, covering:

Why is persuasion what makes humans unique?

What’s going wrong with the world of social media in 2022?

How can a proposition > perception > opinion model help us overcome the challenges of social media now and in the future?

If you’d like to understand the wider applications of this model to your full marketing mix, we’ve created some specific content to help you understand the three stages of the journey.

Do get in touch if you’d like to chat more about how this applies to your business.

We build strong brand perception
then convert it into lasting brand opinion.


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