Archetypes are like a suit of armour your brand has to wear. Try a new outfit.
Is it time to refresh your brand? How would you know? Here’s how to judge.
How can the rhetorical device of diegesis make us better brand storytellers?
How you can create strong perceptions and opinions in a changing social media landscape.
VIDEO POST: The fastest client acquisitions I have ever made have all come from networking… when I have followed up an initial meeting effectively.
Comedians have to come up with ideas and communicate them to earn a living. So do business owners! So what can we learn from comedy performers?
Accordion layouts are often used badly in web design, to the detriment of the user experience. Here’s how to get it right.
Is LinkedIn becoming Facebook? How do we avoid being seen as unserious or unprofessional in bringing our personal experiences into our brand?
It’s very easy to let our values drift in our day-to-day social media activity, and be driven by events, rather than a strategy.
How ‘context collapse’ is changing how we feel about social media
Does your brand perception survive first contact with customers successfully?
Media buying is an area where it can be cost-effective to buy specialist help and not negotiate directly.