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Marketing campaign concepting

We encourage everyone to “think in campaigns” even if you don’t see yourself as that kind of business, with seasonality or specific product launches. At all times, we should be thinking of our marketing as a specific offer, to a specific audience, about a specific subject, for a specific period of time.

Campaigns with clear concepts get everyone excited, inside and outside your business. They provide fresh impetus, give everyone something new and exciting to talk about it and reframe existing offers in a way that makes them fresh and worthy of attention, whether that be:

  • Launching new products or services
  • Being valued more by existing customers
  • Gaining advantage over competitors
  • Or just putting your prices up a bit!

Make an emotional connection

Campaigns need to create new emotional connections between you and your audience, bringing words and ideas to life. It’s where you demonstrate the emotion in your brand and connect with customers at a subliminal level. Get it right and people can feel powerfully drawn to you very quickly.

The truth isn’t the truth until people believe you.

Bill Bernbach

The world is full of brightly-coloured bland communications. Your visual marketing still has to make an emotional connection and that means people need to feel something.

    Sufu is your campaign ideas factory

    We bring psychological power to your campaigns.

    Sufu work with clients to find the compelling motivations behind your services. Not just why they make sense, but why people would WANT them, what would trigger a strong emotional response.

    That requires understanding psychological biases and how our brains respond to social proof, feelings of scarcity, and confirmation of the things we already believe. Harnessing the power of your audience’s own thought processes will have a powerful effect on their feelings about you.

    We build strong brand perception
    then convert it into lasting brand opinion.


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