Great copy is the most important part of any marketing asset. To quote one of the best thinkers on design, Mike Monteiro, “People turn up for the stuff”. No one ever spent a few more minutes on a website because they were admiring the responsive design. They stay because there is a compelling story unfolding in front of them.
Now I know what you’re going to say… humans are visually-driven creatures and in modern marketing images and videos are more powerful than copy, right? No one stops to read the words anymore.
Visuals get attention, information gets the sale
Words are powerful when they contain just enough information to achieve their objective. At Sufu we have a mantra we have repeated to ourselves and others many thousands of times. “Illuminate, don’t describe”.
This is the art of good copywriting, whether it’s a tagline of 3 words, or brochure of 1000. Make every word convey value. Be thankful the reader is taking the time to do so. Let your passion for what you do shine through and ask for the respect of your customer in return, by respecting them.
We can help you bring this mentality to:
- Advertising copy
- Website content
- Social media posts
- Video scripts
Copyediting delivers exceptional ROI
Copyediting is MASSIVELY cost-effective. Do you buy it as a service? If not, why not?
A good editor can make an enormous difference to the ROI of content you’ve created by improving understandability, calls to action and the incorporation of an ideal set of keywords naturally within the text. Many businesses spend a lot on content creation from scratch when they could get the same outcome from a bit of their time to draft the main body of the piece, together with perhaps 25% of the outsourced cost for some editing to address these key areas.
Why are so few businesses doing this simple math to save money, especially if outsourced resource is limited? Make your marketing budget go much further!