Brand platform creation, website copywriting

What do they do?

The Agency Adventure is a consultancy and support provider for the next generation of marketing and digital agency founders. Led by exited agency founder Chris Bantock, their mission is to act as a guide for agency leaders and owners in building successful, profitable and innovative agencies. The Agency Adventure provides a range of services, from bespoke 1-1 consultancy to cohort-based programmes to address the challenges of each stage of growing an agency business. It does so by bringing together a group of sector experts to provide agencies with a range of specialist skills and advice.

What did they need?

This was a full rebrand of an existing business. From 2019 until 2024 the business had existed as Agency Local, more of a community offering for agency owners. Chris Bantock wanted to reposition the business, change the nature of some of the services and, most importantly, signal an enhanced value proposition as a vehicle for helping agencies grow, rather than just network. The “agency community” sector had become more cluttered in the 5 years since Chris had launched Agency Local, but there was a clear space in between community providers like The Marketing Meetup and the very commercial, M&A focussed offering of more corporate advisories. Chris knew he needed someone who understood the agency landscape well to be able to define this new offer with clarity. So Sufu was engaged in early 2024 to achieve this.

What did we do?

Phase 1: Brand Platform creation – Chris had already come up with the new business name, so the first task was to position the building of an agency business as an exciting adventure which people would want to go on with him. The first phase of work was to take Chris through our brand platform creation process which involved research into the sector and established the core rationale for the brand. Onto that was mapped a messaging strategy, formalised as part of a comprehensive new brand guidelines document.

There were three key factors to making this a success; firstly establishing what the nature of adventure was to this particular audience, secondly finding the language that brought the various services together as a cohesive whole, and thirdly making sure that the nature of each service was clear so people could easily see which was appropriate for them.

Coming up with individual names for the services which helped signal their place within the adventure and give them an individual identity allows people to easily compare and select what works for them.

Phase 2: Website copywriting and brand launch – Sufu worked with Chris to create the sitemap for the initial iteration of the Agency Adventure website and wrote all the page copy, working closely with his website design & build team. This meant the brand platform was used immediately as the concepts informed both the website itself and a number of other elements of the visual brand identity (including some really icons for each of the services. This made the process much faster and much easier to get right, no lorem ipsum needed!

The new brand and website were launched in May 2024 to huge approval and The Agency Adventure was underway. This was a really god example of a multi-disciplined creative team working in perfect sync, we all improved each other’s work along the way, which is why the website feels incredibly cohesive. Nothing is out of place, every word, every image, on every page tells the exact part of the story it is meant to.

Chris Bantock’s view of the outcome:

“We worked together to take a deep dive into the psychology of what we were doing and making sure that what we put out really resonated with our target audience. Tom took the visible brand and gave it a character and personality – made it come to life. We developed a Brand Platform which informs anyone working on the brand now or in the future.

This culminated in the messaging, positioning statements and the language and copy we used. We have had a lot of fun bringing the Adventure theme to life. Thank you Tom for giving the brand a wonderful personality.”